The Biggest Trends of Sexual Wellness Industry

The sexual wellness industry is undergoing rapid transformation, driven by cultural shifts, technological innovation, and a growing emphasis on holistic health. Below is an analysis of the biggest trends shaping the sector in 2024 and beyond, supported by data and examples:

 

Inclusive and Gender-Neutral Product Design

Products are moving beyond binary gender norms to cater to LGBTQ+ communities, non-binary individuals, and diverse body types.

Examples:

  • Brands like Unbound and Cake offer gender-neutral lubricants, toys, and educational content.
  • Adaptive sex toys for people with disabilities (e.g., Bump’ns ergonomic vibrators).

Data: The global LGBTQ-focused sexual wellness market is projected to grow at a 12.5% CAGR by 2030 (Grand View Research, 2023

Tech-Driven Sexual Health Solutions

xamples:

  • Smart vibrators (e.g., Lioness and Lora DiCarlo with biometric sensors to map arousal patterns.

  • AI chatbots like Rosy for trauma-informed sexual health coaching.

xamples:

  • Smart vibrators (e.g., Lioness and Lora DiCarlo) with biometric sensors to map arousal patterns.
  • AI chatbots like Rosy for trauma-informed sexual health coaching.

Data: The connected intimacy devices market will exceed **$3.8 billion by 2027** (Global Market Insights).


Sustainability and Ethical Production

Demand for eco-conscious materials, carbon-neutral manufacturing, and circular economy models.

Examples:

  • Brands like Sustain Natural (organic condoms) and Dam (recyclable packaging).
  • Refillable lubricant systems to reduce plastic waste.

Data: 68% of Gen Z consumers prioritize sustainability in sexual wellness purchases (Nielsen, 2024).

Mental Health and Sexual Wellness Fusion

Products addressing the intersection of sexual health, stress, and emotional well-being.

Examples:

  • CBD-infused intimacy oils (e.g., Foria) to reduce anxiety and enhance sensation.
  • Apps like Blueheart offering therapy for low libido or sexual trauma.

Data: 56% of adults link sexual satisfaction to reduced stress levels (APA, 2023).

Medical-Grade Sexual Health Products

Overlap between wellness and healthcare, with FDA-approved devices and OTC solutions

Examples:

  • At-home STI test kits (e.g., myLAB Box) and prescription telehealth platforms like Ro for ED treatments.
  • Menopause-focused products (e.g., Kindra’s vaginal estrogen alternatives).

Data: The femtech market alone is valued at **$103 billion** in 2024 (Frost & Sullivan).

 

Pleasure-Centric Education and Destigmatization

Mainstreaming sexual wellness through social media, influencer partnerships, and science-backed content.

Examples:

  • TikTok campaigns like #LearnOnTikTok demystifying pelvic floor health.
  • Brands partnering with sex educators (e.g., OMGYes) to validate diverse pleasure preferences.

Data: Google searches for “sexual wellness” have risen 300% since 2020.

 

Regulatory and Retail Expansion

Legal reforms and retail partnerships normalizing sexual wellness.

Examples:

  • CVS and Walgreens now stock sexual health products (e.g., lube, menstrual cups) alongside OTC medications.

  • Germany’s 2023 “Sexual Health Equality Act” mandating insurance coverage for gender-affirming care products.

Industry Growth Drivers

  • Cultural Shifts: Post-#MeToo emphasis on consent, pleasure equity, and body autonomy.

  • Pandemic Aftermath: Increased focus on self-care and at-home intimacy solutions.

  • Generational Demand: Gen Z and millennials driving 70% of market growth (McKinsey, 2024).

Future Predictions

  1. AI-Powered Personalization: Algorithms predicting user preferences for tailored product designs.

  2. Pharma-Wellness Hybrids: Collabs between Big Pharma and startups (e.g., Pfizer investing in sexual health apps).

  3. Global Market Penetration: Emerging economies like India and Brazil adopting sexual wellness tech.

 

Back to blog